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Stakeholder Mapping & Community Engagement in the New Massachusetts Climate Law 

Despite federal headwinds, Massachusetts is charting its ambitious course toward a clean energy future. The Commonwealth recently passed landmark legislation that puts it at the forefront of state-level climate action, with aggressive targets for emissions reductions and clean energy deployment. This groundbreaking legislation advances the state’s ambitious climate goals and emphasizes the critical importance of community relations and proactive engagement in developing renewable energy projects.

Massachusetts Takes Bold Action on Clean Energy

In November 2024, Governor Maura Healey signed into law “An Act promoting a clean energy grid, advancing equity, and protecting ratepayers” – comprehensive legislation accelerating Massachusetts’ transition to clean energy while focusing on affordability and environmental justice.

Permitting

The law establishes major reforms to streamline permitting for renewable energy projects, historically facing years-long delays. Under the new framework, municipalities must issue consolidated permits within 12 months, while state permits will be coordinated through the Energy Facilities Siting Board with a 15-month timeline.

Clean Energy Procurement

The legislation also sets ambitious procurement targets to reshape Massachusetts’ energy landscape. The state will seek to procure 9.45 million megawatt-hours of clean energy resources and up to 5,000 megawatts of energy storage systems–critical infrastructure needed to integrate more wind and solar power.

Engagement

To ensure an equitable transition, the law creates new offices focused on environmental justice and public participation, while establishing a fund to support under-resourced communities in engaging with energy facility siting decisions.

Considerations

For clean energy companies looking to develop projects in Massachusetts, the new law creates unprecedented certainty and clarity around permitting timelines, while setting clear expectations around community engagement and environmental justice. Companies must work closely with local stakeholders, conduct thorough environmental justice analyses, and develop community benefit agreements that ensure host communities share in the economic opportunities created by clean energy infrastructure.

Stakeholder Mapping: A Process and A Product

Successful clean energy development is more than just technical expertise and regulatory compliance. It demands a sophisticated understanding of the complex web of stakeholders who can impact a project’s trajectory. This is where a comprehensive stakeholder mapping assessment, conducted by an experienced and neutral source, becomes an invaluable tool for developers navigating the intricate landscape of community relations, government affairs, and public perception.

A stakeholder mapping assessment serves as both an ongoing process and a tangible product that identifies, analyzes, and prioritizes the various individuals, groups, and organizations that have a vested interest in or influence over a clean energy project, as well as sentiments specific to the project, community, or industry.

Through methodical research and strategic analysis, public affairs professionals work to map not just the obvious stakeholders like local government officials and regulatory bodies, but also the less apparent yet equally crucial voices–from community organizations to business associations and neighboring property owners.

The process begins with extensive data gathering to build a detailed picture of the stakeholder ecosystem. Public affairs teams then evaluate each stakeholder’s level of influence, potential impact on the project, current stance, and relationships with other key players. This nuanced understanding allows developers to anticipate challenges, identify opportunities for collaboration, and develop targeted engagement strategies that resonate with specific stakeholder groups.

Stakeholder mapping is valuable because it is a living document that evolves alongside the project. As new stakeholders emerge and relationships shift, the assessment can be updated to reflect changing dynamics and inform adaptive engagement strategies. This flexibility ensures that developers maintain a current and accurate understanding of their stakeholder landscape throughout the project lifecycle, from initial planning through construction and operations.

The strategic value of professional stakeholder mapping becomes evident when considering the alternative–proceeding with incomplete or outdated information. Without a clear understanding of who holds influence and how different stakeholders interact, developers risk overlooking critical voices, misallocating resources, or being blindsided by opposition that could have been anticipated and addressed proactively.

For clean energy developers, the stakes are exceptionally high given the increased scrutiny and community interest these projects often attract. A well-executed stakeholder mapping assessment helps developers navigate complex local dynamics, build meaningful relationships with key influencers, and create a foundation for successful project development that benefits all parties involved.

Profile Picture for Author Taylor Connolly at The Castle Group
Written By: Taylor Connolly

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