MAXIMIZE EXPOSURE WITH THE LEADING MEDIA RELATIONS AGENCY
Even as digital and social media exercise ever-greater influence, traditional print and broadcast media continue to play a very important role in shaping our views of products, issues, institutions, and brands. Media exposure creates value in your company as well as demand for your products and services. That’s where a Boston media relations firm like ours comes in: we get you in front of the right audiences through the right media channels.
MEDIA RELATIONS SERVICES THAT SUPPORT YOUR GOALS
As one of the most trusted media relations firms in Boston, we understand what media needs and when they need it (usually NOW). We get inside your organization to uncover the angles and mine the content that results in the coverage that supports your goals. We work with national and local media across platforms (print, broadcast, and online) in B2B and B2C markets for corporations, small businesses, and nonprofits. In doing so, we build your reputation, promote your brand, educate consumers, connect with your customers, support new initiatives, and reinforce your institutional values.
YOUR FULL-SERVICE MEDIA RELATIONS AGENCY
Our scope of media relations services includes:
- Media strategy and editorial calendar development
- Idea generation – creative pitch angles
- Messaging
- Media outreach
- Media training
- Editorial meetings
- Writing – releases, backgrounders, FAQs, fact sheets, biographies
- News and issue monitoring
- Coverage tracking
AN EXPERIENCED FIRM THAT CREATES MEDIA RELATIONS STRATEGIES THAT REALLY WORK
Through a blend of relationship marketing tools, carefully woven together to reach each client’s needs, we leverage our massive database and work our magic to make direct and indirect connections that get our clients the business results they need. We deliver ROI through media contacts, political leadership, civic leadership, associations, CEOs, philanthropic and charitable communities, and more. About half of our clients are based here and must reach audiences in their backyards.
The other half is comprised primarily of multinational firms who’ve hired us because they know this is a parochial marketplace that can be difficult to break into without a credible, well-connected relationship “Sherpa” like us.
We hear all the time, “I see Castle everywhere.” That’s right—we’re out in the community alongside the people you need to reach—speaking, serving boards, networking, making introductions to the right people and the right organizations, from corporations to small businesses to nonprofits. We’re already where you need to be.
We proudly represent New England in the proprietary Public Relations Global Network. Our partners—and their clients—worldwide know there is no one better to represent their interests in the marketplace we’ve always called home.
WHAT OUR CLIENTS HAVE TO SAY
MEDIA RELATIONS FAQ
Media relations is an integral part of public relations that focuses on establishing and maintaining strategic and authentic relationships between organizations and members of the media. This is accomplished through various initiatives including but not limited to pitching, press releases, interviews, media training, and one-on-one meetings.
A media relations agency specializes in building and maintaining strategic relationships between organizations and media outlets to enhance public visibility and shape brand narratives. We serve as a vital bridge connecting your business with journalists, publishers, and influencers who can share your story with the world.
Media relations aim to effectively communicate a company, organization, or individual’s message to the public while garnering positive attention, awareness and driving action.
While these terms are often used interchangeably, they serve distinct purposes in the communications landscape:
Media Relations
- Building relationships with journalists, reporters, and media outlets
- Managing press releases, media pitching, and press inquiries
- Secures media coverage and publicity
- Functions as one component of broader PR strategy
Public Relations
- Encompasses all aspects of reputation management and stakeholder communications
- Includes media relations, relationship marketing, media training, internal communications, crisis management, and more
- Develops integrated communication strategies across multiple channels
- Maintains relationships with all stakeholders beyond the media
Why Understanding the Difference Matters
- Better allocation of resources and budget
- More targeted communication strategies
- Improved stakeholder engagement
- Enhanced organizational reputation
A media relations specialist is a vital bridge between organizations and the media, managing an organization’s public image and communications strategy. These professionals are expert storytellers and relationship builders who help shape how the public perceives a company or brand.
Media relations help shape public perception and disseminate essential messages to an organization’s key audience.
A good media relations strategy is maintained through consistent outreach, fostering strong and authentic relationships with the media and, of course, a strong public relations agency in your corner!
Every organization can benefit from strong media relations, especially those seeking guidance on amplifying their voice, enhancing their public presence, and transforming their media presence and storytelling impact.
Media relations tactics offer a strategic approach to building relationships with journalists, reporters, and media outlets. Examples would include developing and distributing strategic press releases, building relationships with targeted media, monitoring and analytics, and pitching stories to relevant journalists.
The Castle Group has decades of experience in media training, preparing top executives in multiple industries. Our media trainers have worked in both public relations and the media, so our participants gain first-hand knowledge and insights.
PUBLIC RELATIONS
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