Connor Burke

Public relations is multifaceted. As a naturally curious person, I thrive on unraveling the intricacies of our industry and those of our clients. My passion lies in storytelling and strategic communication, crafting compelling narratives, and driving impactful results for clients across diverse sectors. I love that no two days in PR are the same, which keeps me consistently engaged with the latest news, events, and best practices to navigate challenges for Castle’s clients.

My passion was sparked by watching the news with my parents as a child; I often wondered how stories were discovered and told. It was solidified through hands-on experience as an intern with The Castle Group, assisting Embrace Boston in unveiling The Embrace Monument on Boston Common.

Before joining Castle, I was a founding member of a start-up sports marketing agency, where I quickly learned the ins and outs of developing and executing innovative social and media campaigns at the forefront of the collegiate NIL industry (Name, Image, Likeness—to sign a monetary deal/endorsement based on use of your image or personal brand while an active student athlete). Early start-up work taught me the importance of strategic communication with stakeholders and the public, a key lesson in achieving success.

Originally from Syracuse, NY, I’m a proud Syracuse University alumnus. A New Yorker turned Bostonian, I’m thrilled to call Boston my home and am deeply invested in the community here. I enjoy exploring the city and taking advantage of all it offers. You’ll often find me at sporting events (but in enemy territory—go Yankees!), golfing, or beach-hopping throughout Massachusetts.