Sustainability is an important aspect of any long-term event strategy
Hosting sustainable events can enhance brand image, engage attendees, satisfy stakeholders, reduce your company’s environmental impact, and save costs.
Castle’s event sustainability expertise goes beyond “green”, encouraging a focus on the triple bottom line—people, planet, and profit. We’re not just event managers; we’re stewards of sustainable practices, champions of social responsibility, and advocates for making a difference.
Our Approach to Event Sustainability
Responsible Sourcing
We carefully curate every aspect of an event, starting with selecting partners and suppliers who share your commitment to ethical and sustainable practices.
Waste Reduction and Diversion
Our event experts employ creative strategies to reduce waste and divert materials from landfills, ensuring that your event is as environmentally responsible as it is unforgettable.
Reusing and Repurposing
Embracing a circular economy, we find clever ways to reuse and repurpose event materials. Our goal is to extend the lifecycle of items, reducing the demand for new resources.
Menu Planning & Food Rescue
We hate to see good food go to waste and work to avoid it in the first place through responsible menu planning. Pending your audience and goals, we will make recommendations on ways to reduce waste associated with your meal functions—from eliminating single-serve packaging to vegetarian menus. Castle can also work with local organizations to help facilitate food rescue for any surplus, redirecting it to those in need.
Eco-Friendly Signage and Collateral
Our use of eco-friendly materials for signage and collateral ensures that your brand is showcased sustainably and kept out of landfills.
Event Technology
Harnessing the power of technology, we implement innovative solutions to streamline processes, reduce paper usage, and enhance the overall efficiency of your event Strategies include:
- Digital invitations, registration, and ticketing
- Artificial intelligence (AI) for brainstorming and efficiency
- On-demand name badge printing, digital badges, and RFID
- Event apps to house digital event collateral (agendas, maps, etc.) and amplify connectivity.
- Digital and light projected signage and branding
- Interactive displays, augmented and virtual reality (AR and VR)
- Gamify sustainability initiatives and reduce handouts at exhibits
- Digital feedback and surveys
Interested to hear more about trends in event technology? Check out our Wired for Success webinar.
Diversity and Inclusion
At Castle, we believe in events that are authentic, inclusive and celebrate diverse perspectives. Diversity, Equity, and Inclusion (DE&I) is an essential element of the triple bottom line. Fostering social inclusivity, environmental responsibility, and economic vitality will ensure your event and message is authentic and sustainable for years to come.
Community Giveback/Donations
We encourage and facilitate community giveback programs and donations—both financial and physical—to local causes that matter, leaving a positive legacy in the areas where your events take place.
Hybrid and Virtual Events
Whether the goal is to minimize environmental impact, broaden your reach, or provide equitable access, Castle’s expertise in hybrid and virtual event management leverages the latest technologies to connect people across the globe.
Carbon Offset
There are countless benefits to meeting in person but bringing people together can take a toll. If your budget allows, Castle can help source and support carbon offset initiatives in areas that are important to the local community and your organization.
RFP Compliance
Responsible sourcing and performance are the key to producing sustainable events. Our Requests for Proposal (RFPs) include sustainability requirements to ensure we are selecting the best possible partners. Throughout the planning process, we oversee our partners’ practices to ensure compliance, so your organization can confidently communicate their commitments.
Your Impact, Our Expertise
Environmental, Social, and Governance (ESG) principles guide all aspects of our planning. Even if sustainability isn’t your primary focus, Castle’s commitment will improve your event’s footprint, leaving a positive impression on your stakeholders, bottom-line, and the planet.
Castle is an endorser of the Events Industry Council’s Principles for Sustainable Events.