Trees and brick buildings in the Charlestown Navy Yard

MEET CASTLE

NEW ENGLAND’S PR AGENCY WITH NATIONAL & GLOBAL EXPERTISE

Castle founders and senior advisor in conversation

Castle's culture wall in their office, featuring adjectives that describe the team and fun photos

Castle fuels client campaigns with the best creative ideas, strategies and tactical execution, supported by world-class client service, to help our clients achieve their business goals.

In 1996, we built Castle on a simple belief: public relations and events are the most powerful and credible messaging and motivational tools. And they require very distinct and exacting skill sets. That’s why, unlike most PR agencies, we view event planning as its own distinct practice area. The beauty of this model is that it gives clients access to the best minds with the right experience that fits their unique needs.

Everything in marketing has changed in line with the rise of digital and social media. We incorporate social strategies into all of our client campaigns – whether we’re coming up with a way to share social media chatter at one of our client events, creating compelling content for a PR client, or conducting a social media audit to see how a company stacks up against its competitors. Of course, we’re also leveraging the coverage and visibility we obtain for clients across their channels and our own.

This approach has allowed us to grow beyond our headquarters in Boston. In 2016, we opened offices in Atlanta and Maui to support an increasingly diverse client base, both in terms of size and locale.

About 50 percent of Castle’s clients are national and multi-national firms who appreciate our ability to deliver all of our services in any geography and dig deeply to provide direct connections and results. The other 50 percent are local companies throughout New England, the Deep South and the Pacific Coast who rely on us to get them beyond their backyards and into the hearts and minds of their audiences around the globe.

THE FOUR C’S

At the core are four fundamental C’s that are immutable to us and connect all of our divisions, our clients and the outside world.
They are the foundation for everything we do.

CREATIVE

Looking at everything through a fresh lens – whether a story pitch or an event design – employing the newest tools and technology to enhance our efforts.

CLIENT-CENTERED

Knowing that our clients’ business goals are our business goals – and that unmatched service and quality are non-negotiable.

COMMUNICATIONS

Striving for perfection in writing and clarity in our interactions to ensure the right message comes across at all times.

CONNECTIVITY

Linking audiences directly to our clients’ content, products, services and people, and leveraging our own connections for our clients’ gain.

TESTIMONIALS

WHAT OUR CLIENTS HAVE TO SAY

I wanted to let you know how much we appreciate the job The Castle Group does for us. The program is extremely successful for many reasons. Many of our top reps find a way to win each year, making it difficult to find new words of inspiration to say to this group. However, after three wonderful days where everything we needed was taken care of, I took the opportunity to remind this group how a customer should feel. Simply, a customer should feel the way we did during this program. If we stay focused on servicing our customers in the way that The Castle Group does, then we will continue to be successful.

SHI International Corp.

Thank you so much for hosting our students at The Castle Group! As always, you did a wonderful job planning the experience—our teens enjoyed themselves and learned a lot. We feel lucky to call Castle a long-time partner.

Liberty Britz, Communications and Development Coordinator

WriteBoston

Castle is not just the best in Boston—they’re one of the best in the country. They are part of the fabric of our region and interwoven into so many diverse and critically important corporate, civic and nonprofit initiatives, organizations and relationships. I know Sandy and her team well, and for many years worked with them at The Base and now at Boys and Girls Clubs of Greater Boston. They bring more than just expertise and relationships—they bring heart and passion for their clients that translate into results that surpass all of our expectations. They say you‘re known by the company you keep—there’s a reason Castle is at the center of some of the most influential folks around. They’re a strategic, action-oriented and really special group of professionals.

Robert Lewis, Jr., President

Boys & Girls Clubs of Boston

I can’t thank your team enough for the wide variety of media opportunities which have taken place during the past month. You’ve helped us create a strong foundation on which to build during our 25th anniversary year. Your team hit it out of the park!

Steve Grossman, Chief Executive Officer

ICIC

Our good friends and partners at The Castle Group are the best of the best and have made a true impact at our organization. Cheers to them and especially the phenomenal Sandy Lish for her leadership and genuine commitment to drive change and promote equity. I love that Castle is always thinking about helping, supporting and leveraging us. That’s why we’re so happy to work and learn from them. We are so fortunate to have Castle as our partner on this journey.

Founder & President

The BASE

I have worked with The Castle Group on a number of different projects over the past several years. They always go above and beyond to produce high quality content that captures our important message. Being a women-owned business, they also understand the importance and value of having diverse perspectives when creating content or making decisions. The relationships they have in the greater Boston community are also invaluable to the success of a project. I love working with them and would hire them over and over again.

Megan Costello, Senior Advisor

Boston Public Schools

The Castle Group knows how to "get it done" for their clients. They understand the BBJ audience and are always professional, whether interacting with our newsroom, our business office, or partnering at our events. They're a well-run business whose reputation and results speak volumes.

Boston Business Journal

I cannot say enough good things about The Castle Group. We consider them an extension of our in-house team, and they reach so many avenues that we would not ever possibly have tapped into on our own. I highly recommend them. They are thorough, creative, great communicators and follow up on EVERYTHING.

Stacy's Pita Chips

Just wanted to thank you and your team for everything around BIO! They were seriously amazing and my team couldn't have been more impressed and grateful. Looking forward to doing more amazing things together!!

Kendalle Burlin O’Connell, Esq., Chief Executive Officer & President

MassBio

Special thanks to Castle for being such great help in past weeks and especially in the past few days with the conference. It was reassuring to have you and amazing how professionally you handled everything. No question or request went unanswered even at the height of the event. Outstanding! Thank you again!

Gabor Jelinek, Executive Director

Public Relations Global Network

I wanted to thank you again for everything you did to create such a beautiful event yesterday. The Governor was so grateful to be included and we look forward to visiting the Embrace for years to come. We know it was a labor of love and we appreciate all that you did to make the experience seamless for the Governor and our team.

The Office of Governor Maura Healey

on The Embrace Unveiling

Working with Castle was both a wonderful and reassuring experience. As we, our team, were not experts in the event business, we really looked to Castle to guide our ideas, keep us on task and informed, and share their own recommendations. Their team consistently met us on all of these points with warmth and genuine friendliness. Our event was ultimately a success, and we fully recognize Castle’s dedication and expertise leading to this achievement. We look forward to working with them again!

United South End Settlements

For over 15 years I have had the pleasure of working with The Castle Group. It has been an enjoyable partnership with an experienced, professional, personable, and creative group. Their entire team exemplifies the best in the industry!

Susan Howard, VP Sales

ALHI

The Castle Group has been a wonderful partner to Boston Arts Academy and the Foundation – they were quick to get up to speed and added value right out of the gate. They used their experience and relationships to swiftly connect the dots between our goals and objectives and measurable results. Moreover, as an agency principal myself, my firm has had the opportunity to partner with them on behalf of shared clients and their work has been stellar. The focus on partnerships and building long-term relationships is central to their philosophy and service model.

Jennifer Harrington, President, HATCH, BAA Foundation Board, Marketing Chair

Boston Arts Academy Foundation

For nearly 30 years, The Castle Group has been a pillar of Boston, lifting up the stories that highlight the work of our people and communities, our local businesses and organizations. Without The Castle Group’s expertise, so many of our community’s stories—like the one behind The Embrace—would not get the regional and national attention that they deserve. That’s why I’m so grateful for Sandy Lish, Wendy Spivak, and the entire Castle team for all of the work they do to highlight everything that makes Boston a city for everyone. We’re so grateful for everything The Castle Group has helped us accomplish so far, and we’re looking forward to our continued partnership.

Mayor Michelle Wu

City of Boston