Press Releases & Writing

Every Castle Group job applicant first completes writing and pitching tests before they interview. This allows us to select candidates with the strongest writing and verbal skills, which we believe are integral to building the most effective PR teams. We have written strategic, targeted press releases for businesses in virtually every industry imaginable. From making “tech talk” understandable to weighing in on the latest Medicare reimbursement legislation to developing employee recruitment campaigns, we write releases—built on strategic goals—that get results for our clients.

Even more importantly, beyond merely writing releases, we make sure that the news gets to the media most important to our clients. Careful dissemination—not just reliance on wire service distribution—is part of our strategic outreach mandate. And we don’t limit ourselves to releasing news or creating story angles through releases alone. Media advisories, bylined articles, pitch letters, webcasts and media tours are among the relevant tools we rely upon.