The Castle Group Adds Five New Clients to Consumer Public Relations Practice

The Castle Group, Inc., an independent public relations, events management and incentive agency, today announced the addition of five new clients to its consumer public relations practice.

Hardware

• Phillips Screw Innovation LLC retained Castle to conduct a national media relations campaign to support the launch of a premium hardware product line in conjunction with the 75th anniversary of the creation of the Phillips screw.
  www.phillips-screwinnovation.com

Boomers

• ThirdAge has retained Castle to create an ongoing public relations campaign. ThirdAge is both an online destination focused exclusively on serving the needs of midlife adults and boomers, and a media and marketing company working with businesses who want to build a genuine relationship with this important audience.
  www.thirdage.com
• JWT Boom, the premier integrated marketing firm specializing in reaching 40+ consumers, has retained Castle to promote boomer-focused social media research in conjunction with the company’s JWT LiveWire conference, the leading marketing summit on this age group, held in June in San Francisco.
  www.jwtboom.com

Organic/pet products

• Yoghund, the creator of the organic frozen yogurt treat category for dogs, retained Castle to conduct an ongoing public relations campaign in support of the company’s rapid growth and North American retail distribution.
  www.yoghund.com

Caregiving

• Lotsa Helping Hands, a free online caregiving coordination tool that allows family and friends to more easily provide assistance and support to family caregivers, is working with Castle to tell its compelling user stories and promote its extensive partnerships with organizations such as the American Lung Association, National Kidney Foundation and the Lance Armstrong Foundation.
  www.lotsahelpinghands.com

Castle’s consumer practice continues to experience significant growth, along with its other B2B and B2C practice areas. These new accounts complement existing consumer-facing business such as Au Bon Pain and Stacy’s Pita Chips.