TravMedia Debuts Journalist Alert Service
Travel journalists and editors can reach thousands of industry PR executives with the click of a button
Boston, MA, May 17, 2006 – TravMedia, the world’s travel news portal for travel industry professionals, today announced that its newest service, Journalist Alert, is active in North America. Journalist Alert is a service that allows media to send requests via e-mail to industry public relations contacts in separate regions throughout the world. The service is free-of-charge to members of the travel media.
Media who use Journalist Alert typically use the service to research feature content, source background for articles, or seek leads and other information. They can choose to send these requests directly to public relations managers or other members of the media. Editors can even use Journalist Alert to seek journalists who have traveled to rare locations.
Journalist Alert is currently active in North America, the United Kingdom, Australia and New Zealand, and reaches a database of more than 4,000 PR managers.
“TravMedia’s Journalist Alert is a powerful tool to help journalists communicate their needs effectively to industry professionals,” said Mark O’Toole, senior vice president, TravMedia USA. “Media have the peace-of-mind that their requests go only to qualified travel industry contacts, ensuring responses will be relevant.”
TravMedia was designed by travel journalists for travel journalists, and gives travel companies and organizations a relevant way to deliver breaking news directly to media that need industry information. The service offers media free access to breaking news along with eye-catching photos, corporate information and PR contact details for more than 1,500 travel organizations worldwide. Currently, nearly 7,000 media access news on TravMedia worldwide.
With TravMedia, travel organizations have the following tools at their fingertips:
E-mail Alerts – TravMedia issues clients’ breaking news to journalists through emails delivered on an hourly, daily or weekly basis. TravMedia’s services allow journalists to specify their preferred areas of industry focus, ensuring communications pros reach a willing and appreciative audience.
News Room – TravMedia’s News Room is where reporters can find the latest news from organizations worldwide including national and international tourist boards, tour operators, attractions, hotels and resorts, airlines, car rental companies and online travel organizations.
Press Releases – Travel organizations can upload press releases and related images to create an archive of news for journalists to access on TravMedia. Releases appear with company logos, images and PR contact details and journalists can download it from the website.
Photo Library – TravMedia allows companies to post high-resolution photos and logos that journalists can download for free.
Press Center – Each TravMedia registered company is given a dedicated press center that exhibits company press releases, archived news, company photos and logos, and PR contact information.
ABOUT TRAVMEDIA.COM
TravMedia’s international news distribution service provides journalists with the latest press releases from travel companies and organizations worldwide with access to images, company profiles and archive releases, PR contacts, online research tools and much more. For travel companies, organizations and PR agencies, TravMedia offers one complete communications channel to reach their target media and build communities throughout the world. The U.S. headquarters telephone number is (617) 399-8900, and TravMedia is on the web at.
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CONTACT:
Meghan O’Brien
The Castle Group, Inc.
(321) 206-1531
mobrien@thecastlegrp.com
