“Go for the Green!” - Dublin, Ireland

A worldwide leader in software, services and Internet technologies for personal and business computing wanted to go international with its sales incentive program for one of its corporate resellers. After careful consultation with The Castle Group, the company chose Dublin, Ireland for this exclusive and highly personalized trip. Eligible sales reps received monthly teasers to promote the four-night award trip to Dublin, including a Guinness tee shirt in a pop-off can and authentic shamrock seeds to “Help Your Sales Grow.” A fully customized website was designed for registration and also provided contest winners with up-to-date trip information. Each event in Ireland was designed to give participants an authentic taste of the country and included a night at the world famous Johnny Foxes pub, a trip to County Kilkenny and an elegant awards dinner at an old Irish Castle.

The incentive program helped the client exceed sales goals for the year, and created a renewed sense of commitment between the partner organizations.